Marketing & Business Education

Person holding a smartphone displaying social media apps including Instagram, Facebook, and more.

If you’ve ever searched “near me” on Google and clicked one of the first businesses that showed up—that’s local SEO at work. Local SEO helps your business appear when people in your area are actively looking for what you offer. And the best part? You don’t need to be a tech expert to understand or use it. Let’s break it down in simple terms. What Is Local SEO? Local SEO (Search Engine Optimization) is the process of helping your business show up in local search results on Goo

Marketing doesn’t have to be complicated. This guide breaks down the essential marketing basics every small business owner should know—from building trust and online visibility to staying consistent and growing sustainably.