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The 2026 Online Search: Difference between Basic SEO, Advanced SEO, GEO and AEO
In 2026, the way people find businesses online has changed a lot. Before, we would just go on Google or Safari to search for something but now, we are getting answers directly from ChatGPT , Perplexity AI , and Google Gemini and sometimes without even clicking on a website. And for small businesses, this can feel confusing. Because it’s not as simple as “I already have a website, so I’ll show up on AI or first line in Google.” Unfortunately, that’s not really how it works any
Lesli Barraza
3 min read


Social Media Marketing Kansas City: When Is It Time to Hire a Social Media Manager?
Growing a business in Kansas City today isn’t just about offering a great service. It’s about being visible online and staying consistent where your customers are spending their time. And for most businesses… that’s social media. But here’s the reality:A lot of business owners are posting, trying different things, and still not seeing results. Not because social media doesn’t work, but because there’s no clear strategy behind it. So the real question is: When is the right tim
Lesli Barraza
3 min read


How to Grow Your Small Business Online (Without Wasting Time or Money)
Discover practical digital marketing strategies that help small businesses get found online, build trust, and turn visibility into real customers.
Lesli Barraza
3 min read


Key Takeaways from Food Biz Con: Marketing Strategies for Food Businesses
Food Biz Con recap: key marketing strategies restaurant owners can use to grow, improve their digital presence, and attract more customers.
Lesli Barraza
3 min read
Cómo crear y mantener optimizado tu Google Business Profile
Hoy en día, cuando alguien busca un negocio, lo primero que hace es buscarlo en Google o en Google Maps. Si tu negocio no aparece ahí, o aparece incompleto, estás perdiendo clientes potenciales todos los días. Google Business Profile es una herramienta gratuita que permite que tu negocio aparezca en búsquedas locales y facilite que los clientes te encuentren, te llamen o visiten tu ubicación. Aquí te explicamos cómo crearlo, cómo verificar tu negocio y cómo mantenerlo optimiz
Lesli Barraza
3 min read


Essential Website Design Advice for Small Businesses
Creating a website for your small business can feel overwhelming, but it doesn’t have to be. With the right strategy, your website can attract customers, build trust, and support your growth. I work with small businesses to create simple, professional websites that are built with purpose. In this post, I’m sharing practical website design advice based on real experience to help you understand what actually matters when building or improving a site.
Lesli Barraza
4 min read


Why Small Business SEO Techniques Matter More Than Ever
Learn some SEO Techniques for your small business
Lesli Barraza
4 min read


Understanding Social Media Algorithms: A Guide for Small Businesses in Kansas City
Person holding a smartphone displaying social media apps including Instagram, Facebook, and more.
Lesli Barraza
4 min read


Local SEO Explained in Simple Terms for Business Owners
If you’ve ever searched “near me” on Google and clicked one of the first businesses that showed up—that’s local SEO at work. Local SEO helps your business appear when people in your area are actively looking for what you offer. And the best part? You don’t need to be a tech expert to understand or use it. Let’s break it down in simple terms. What Is Local SEO? Local SEO (Search Engine Optimization) is the process of helping your business show up in local search results on Goo
Lesli Barraza
2 min read


Marketing Foundations for Small Businesses in Kansas City
Marketing doesn’t have to be complicated. This guide breaks down the essential marketing basics every small business owner should know—from building trust and online visibility to staying consistent and growing sustainably.
Lesli Barraza
3 min read
Local Small Business Workshops & Programs That Support Entrepreneur Growth
Access to education is one of the most important resources for small business owners. From learning how to market effectively to understanding finances and long-term strategy, ongoing education helps entrepreneurs build stronger, more sustainable businesses. Local workshops and programs play a key role in providing marketing education, business training, and hands-on support for entrepreneurs. One example of this type of local small business support is the workshops and progr
Lesli Barraza
2 min read


Café con Empresarias Latinas: un lugar donde podemos conectar en español
Un espacio de networking en español para mujeres latinas emprendedoras, organizado por la Hispanic Chamber of Commerce, donde las conversaciones son reales, las conexiones auténticas y la comunidad sigue creciendo más allá del evento.
Lesli Barraza
2 min read
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